China's auto market in 2010 was an important year in history, is also a historic year, at present, the development of China's car market to double-digit growth rate, is the world's fastest growing automobile industry. China's auto market promising development, has become the stock market, the housing market in parallel to support an important market for China's economy is currently in the development of the three pillars of the best markets. China's auto sales market has entered the era of coexistence of a variety of marketing formats, automobile manufacturing , automotive marketing, automotive aftermarket should have a new development and changes, including marketing skills needed talent, and has become the consensus of the industry.
First, the domestic auto sales market in 2010 Trends in the
(a) , domestic car sales market fundamentals of
comprehensive analysis of automobile market:
1, only 15 million by the year car sales target, the monthly average sales levels should be maintained at 1.25 million (June sales were: 1,294,200 and 1,132,000), June auto sales have been below the monthly average level for the first time.
2,7 months is lower than both the national car sales for the first time on average, and in July the average monthly sales of less than 16% drop considerably, and into the August car sales market is still in decline, how complete the 1700-1800 million sales target?
3, of particular concern is what has happened in this case, 7 1 countries have officially implemented from the date of 3,000 energy-saving car allowance policy, the country has a huge impact, car sales also true situation, imagine if there is no such stimulus policy, certainly lower than auto sales 100 million on sales of automotive cars!
4,7 month in a state of substantially reduced production, sales offset still occurs in 18 million of the stock, and further that the national car sales market in a rapid decline in the state.
5, while there appears national car price promotions and increasing marketing efforts, luxury cars, high-end cars, in the end cars, economy cars while prices, promotional efforts since 2009 are also rare.
6, other factors also, such as: high temperatures, the national flood, drought and so on automobile consumption have had a greater impact.
(b), the development potential of the domestic automobile market analysis:
(1), China's auto market, consumer's basic surface remained unchanged
A, update period, universal Analytic: China is universal Qi
B, the first time consumers nationwide more than 75% car still
C, thousands of car ownership (World 120 Taiwan, China is only 60).
(2), the number of motor vehicle drivers to maintain high growth momentum
data, to 2009, car ownership in China exceeded 80 million, has become the second car power. which exceeded 135.65 million private cars, private cars to reach 46.24 million, which accounted for a new car within 4 years 60%.
estimated that by 2010, the national vehicle population will reach 90 million, according to Beijing on Department predicts that by 2010 the car ownership in Beijing will reach nearly 5 million.
This means that the automotive consumer and automotive aftermarket will be a huge, sustained and rapid development of the market.
(3) , capital: 19 million resident population of 600 million floating population
A, car ownership 4,400,000;
B, the capital has more than 600 million driver's license who has (200 million people without cars).
( 4), government soft on the auto consumption policy
A, 1.6 List the following cars meet the energy subsidy of 3,000 yuan per vehicle policy
B, speed up the retirement of updates, subsidies and subsidies to improve trade-in
C, 7918 mm Beijing seven radiation works radiation; National Civil nine distributors; things 18 distributors nationwide, will begin in the second half pulling the heavy truck market; commercial vehicles (including large customers) :09-10 will stimulate growth in sales).
(5), 09 4 trillion national investment in infrastructure will stimulate market demand for commercial vehicles commercial vehicle market demand pull
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