Creative theoretical analysis

 Qulity, innovative products the world
business owners are often the ideal and the will to practice. The most exposure to advertising, the core concepts, such ideals and the will, is the trends in computer design.
When this concept to the public announcement, Apple introduced a computer in the United States sixty seconds of advertising, the picture appears in Einstein, Picasso, Duncan, Gandhi, Ali, and so great documentary character piece, the narration is like this: persons. You can quote their views, or do not agree with him, proud of them, or despise them. The only thing can not be ignored: that ignore them because they changed the world, making human progress. some people as crazy as they are now regarded as a genius, because different who want to change the world, as you choose Apple. and to practice and become customers of Apple Computer Vision and self-expectations.
【s04 legend of a clock-type fathers to inheritance, appropriation
borrow people familiar with the historical allusion or as a hero in the classic advertising elements, its bribery, Justice Bao as advertising characters, and made posters, the arbiter of the spirit to undertake, and be regarded as a great style in mind, grafting to their brands, appropriation.
【Type】 p04 original strength of the Immortal, task itself.
forces of nature in people's hearts will always be huge. Taiwan, one brand of milk, to borrow the earth wilderness, clean air, springs of living water, the brand to whitewash it, to make people feel: the quality of milk being, incorporating the essence of heaven and earth, producing excellent results. In Japan also has a whiskey brand to natural waves of grain, water, fire, nature and life, friendship, together, make ordinary goods of life in anyone's eyes have become great.
believe that many people are watching ads British Airways had an ad in the fields around the world, deserts, different ethnic groups makes up the eyes, mouth, ears, nose, and finally combined constitute the smiling faces, symbolizing the fusion of the world, almost all images are aerial photography, the combination of nature and people together. is this type of classic.
】 【f05 layers of analysis of progress in science and technology-based, full control of
With advances in technology , human applications, more sophisticated and more and more in-depth.
on the ad film production, digital post-operation, also used the technology, not seeing the meat to the layers of analysis of the world, and strengthen the brand and product professional level.
Robust pure water have used this approach to the performance of the water particles subtitles filtered through the twenty-seven process. not only for customers peace of mind, trust, and also made considerable status.
lotion type products so that consumers read how the clothes detergent fiber cloth to achieve decontamination effect, layers of analysis, explained in simple terms, together with statistics of corroboration, resulting in a good persuasive .
similar to the way in shampoo, detergent, air conditioning, whitening cream, as well as sanitary napkins, gastrointestinal medicine and other goods advertising, often used.
first type】 【s05 past successful experience , corroboration
future results is seen now from the past contributions, and so on to the future success of the performance must also type.
many old and famous food, always stressed that he maintained a traditional style , but also the modern technology.
with the trademark on certain of the goods since, in addition stressed that he is a history of the brand, but also implies that their seasoned, or auto ads stressed that he always liked won the gold medal, medals home, let alone the future.
type】 【p05 miracle magic Midas touch, want
the effects of pollution computer, the screen with the CD-ROM drive one, stunning styling. ad in the plot, see the computer in the window, shaking his head, a passerby on the computer, the computer shaking his head, stick out their tongue on a computer, computer discs, like the tongue Like sticking out. let the computer have to be one of the performances, and attracted a smile. to a new industrial design adds magic fun.
】 【f06 assert with certainty the type of setting authority, toil legislation certainly does not shake
tone, firm attitude, seems to be a necessary element of advertising. If the words of no confidence in themselves, how can we persuade others.
gastrointestinal drug ads often will wear white (to be mistaken is a doctor) characters, place in a similar medical meetings, expert asserted that the tone, commanding tone, microscopic perspective, indicating the excellent products, so special, that is representative of this type of advertising.
Taiwan a ? Therefore, the success or failure of products, advertising, sometimes do nothing or not the focus of communication.
】 【s06 supportive word of mouth all that good, certainly good
real life friends on a particular commodity has been in contact experience, if they say good! is the who the consumers of these vivid word of mouth, clip highlights into commercials, is the most effective ads. Later, we follow suit with good results.
Procter & Gamble's Rejoice shampoo, a good few years made a series of ads in Taiwan are in the streets, find someone to live on campus in the shampoo, we onlookers passers-by or female student her hair, washed and then compare the differences before washing, hair becomes beautiful Rejoice, and to win our praise, feel that is real and convincing. But my client is another way this is an expression of resentment, that undermine the brand image.
】 【type p06 is full of intelligent words of wisdom, increasing aura
side selling goods on the one hand gave the audience some be regarded as a maxim it! suggests he made this leading position vehicles, as well as the rear of this extraordinary design excellence.
early, the Taiwan one piano brand, that ;, many parents are at home to this statement and purchase a piano for the next generation.
type】 【f07 universal principles of truth of the universe, beyond time and space
many cross-brand stressed: This is point of view, to look at a woman nifty way to see life, to see a sense of accomplishment, looking lonely, cause everyone's sympathy. In this way, a picture, a word, you can access the world line of the image.
attractive beauty body image, coupled with the finishing touch saying:
】 【s07 develop standard changed the rules to become a model
Master Kong instant noodles in the Taiwan market, the leading brand on the market price of the same quality than the leading brand in the very great sophistication, in advertising is directly on to tell consumers and get a good reputation.
on marketing, brands can change the rules of the game are often the biggest winner.
】 【p07-based macro-vision of extraordinary vision, far-sighted future
ad, cute children who see astronomy, swimming, access to computers, play chess, background music, singing: ; accumulated + accumulated, corporate advertising, they see themselves as year-old man, heart, dream, is still young.
p06 seems to the Every detail is perfect
If you can perfect every detail, must have perfect combination.
high-end brands of mechanical watches, often like to watch those exquisite handmade mm internal parts to super close-up show to show the beauty of technology, but also show the quality.
newly listed pda phone, in addition to the use of ultra-realistic photography show cold cool aluminum exterior, full of confidence and high-performance image, but also did not forget the function on a mixture of detail. because people buy technology products, and now only about the form, function on the sharp sense must also be
new Samsung TV, and fashion hook. copywriter for the comments under the picture of beauty: the shoes are in Milan, Paris clothing, and jewelry in New York, the TV is Samsung. to have entered the popular TV the list.
If you want to catch and fashion line to star as a spokesperson for the most popular fast; or appear in the ad is full of popular symbols, such as character costumes, makeup, hairstyles, scenes, props. even advertising aesthetics, camera angles, editing on the sense of rhythm, music, fashion should be integration with the immediate, or even more edgy.
to Lipton tea bags of black tea, for example, it is a product of history, From time to time with the combination of the codes of fashion and maintain eternal youth.
】 【p08 exaggerated cartoon type show, there is no limit
some time, Taiwan's food and beverage advertising does not make sense exaggerated fashion show, for example: ads in a Popsicle, a bite students in the classroom popsicles, not only their frozen Iceman, Iceman frozen around the classmates, teachers even come in the class of the iceman frozen. such a funny exaggeration plot, knowing all the audiences are > the excitement, involuntary scream out loud, like a roller coaster ride, like the feeling when, also belong to this type of advertising.
a single appeal of advertising, often points to infinite exaggerated demands, so that creativity has been greatly space.
plain type】 【f09 meet calm, detached and objective
seen so many ads, there is a cable television broadcast in Belgium, the the first place, but also may be the world's longest TV commercials.
screen, only a lit candle, lit continuously along a full 7 hours and 22 minutes, and prove that it's smoke-free, long-lasting Goods force, all public Akinobu, the answer from the audience to answer their own.
the face of it very boring, and no creativity? but the idea of the excitement of that in its topic effect considerable. should be the ultimate example of the plain type.
】 【s09 gorgeous super-rich show, crowded
Cannes International Advertising Festival, I saw a car ad, car models called While the memory depth, but no chance with the trophy.
Hao Hua Daxiu recently this style, thirties Hollywood musicals based advertising, the rise in Taiwan have the tendency of the factors is probably not the economy, the advertising depressed people want to add some excitement social mood right.
】 【p09 wild-type chaos whimsical, illogical
Xuruo Xuan Mei Mei's commercials in the studio, smiling quietly to the camera, and suddenly springing a weirdo, and then they smoke a weirdo, so that the camera sits behind the big-time director fell to the ground, all these freaks are from an online video game came out, and followed everyone into the gaming scene for the in a mess, Xu Ruoxuan said: the elements are also available by.
to communicate with young people, goods, usually occurs in this type of advertising.
【type】 unprecedented f10 fresh, fresh new
Apple Computer in the re- positioning to goods in people's eyes the appearance of seriousness, refreshing. This appearance means a re-appearance is consistent with the brand profile.
all the new products to market, advertisers are looking forward to their fresh products make the audience have feelings. only in the performance of the pursuit of a fresh way, in fact, is very superficial, the real power remains to be derived from the product itself. Apple is a good example, without those colorful, breaking the traditional computer case, be difficult to support the fresh .
challenge cognitive】 【s10 straight to the point, completely crushed
Taiwan's auto market competition, have released all kinds of car incentives, including car loan 0 interest rate, required down payment also pays more to less, or even to pay the down payment you can not get the point of the car.
ad saw a man to withdraw money in the bank, another hearts softened the customer asked loudly: ? money to buy a car, pay down payment ah! down payment mundane, must bow to
kenzo is set in France, a Japanese fashion designer brand, its advertising mix of urban and natural beauty. has a new ad, I saw a beautiful body dodge general, feet do not touch the ground left vacant floating in the air walking in a rose among the flowers. music is the Mountain rain, full of Japanese-style Zen, with both modern aesthetics, so that the brand's style, extraordinary, high above.
, of course, can do this type goods, the parties have sufficient detail on the quality, otherwise it will neither fish nor fowl. I think ideology to Sunrise Department Store, the plane made posters, many are of this type, characters, costumes are divorced from reality, cold gorgeous, stands out. Also a lot of luxury cars will be the use of such tactics, people have to worship.
ordinary type】 【f11 integration into the world to pretend to eliminate barriers
intel inside pentium 4 features strong, it is in the advertising show that people in family life, whether adult or child, and let the image for pentium 4 richer, learning more exciting, more vivid video clips highlights after the good life.
for many people, 3c high-tech products the complexity of the distance there, so there is no reason to help explain the functionality, integration into the plain to the actual contribution of life in advertising appeals, is so friendly fun, the original cold technology products, all of a sudden people will be integrated into the life of in.
exaggerated the situation type】 【s11 create pressure to give the antidote
Pond's Whitening Essence of the overnight facial skin black, and become a ; discouraged,
there to make goods more important, must be the reason for consumers to use exaggerated. so that it can eager to get the antidote.
】 【type p11 unheard of surprise, have become accustomed to new ideas
The transaction, with a different point of view, perspective to see it, is often something of a surprise, with different values. For example:
ozone sterilization washing Sampo told the public, the hotel has a lot of each bed people slept. In the ad, the time to overlap, and slept in bed all visitors to the top of each other. One can see a high-level hotel room, visitors are not a person in bed but with many, many different people sleeping in the same bed, a dog, a drunk and so on.
this often overlooked point of view, once the show in front of us, do not feel happy on.
So Sharp washing machines in time for the public to find a solution: In the U.S. and European hotels are washed linens with ozone sterilization, and now, the family washing machine with the Sharp also has the same function. Let us relief.
【f12 elite crown-type 】 above the similar, superior excellence
25 years of large.
two young business tycoon, chess Chess on the beach, all the pieces are real, real knives, real horses. After a battle of wits, the party lost a bottle of Royal Salute Whiskey sent to the winner. ad said: cheers for the ultimate achievement.
implies, this wine is dedicated to people who were on the Master. who drink this wine, who is best of the Dai Guiguan.
【 ],[economists, they can change the living environment, they can hh .. types of advertising, adding a a few different types of p12】 【art treasures, unique wedding
Taiwan, when the engagement cake to family and friends to send the woman reported the good news. traditionally festive red. now favor Western-style cakes are biscuits ceremony boxes, packaging is designed to be very romantic. but do not deviate from the red color, for example: pink, pink, maroon and so on.
Mei Foods Company, according to market survey of women want their cake mm all different giving it to friends, will buy isis very special gift of color, as given to elders, we still could not giving the blue line packaging, be sure to send the gas gift red double happiness.
【f13 logic-based reasoning 】 rational persuasion, had the letter
for If people believe, it will act, than take the emotional route and effective advertising.
such as moon cake gift boxes of ads: moon cake pollution, Panlongfufeng type】 on the same stage to share glory
unified tea named become extraordinary out.
want Panlongfufeng, from the codes of the same stage, it may not be fashionable.
game of human-type p13】 【relax, make you fun
benq high-tech products, brands, advertising and general performance of high-tech products in different ways.
I saw in the streets of New York, a person has been rushed to hospital, who are excited, and all around the embattled doctors and nurses, doctors to see his heart stethoscope, they found his blood benq all kinds of high-tech products, announced that he ad.
】 【f14 Wit-type brains turn, smile
most like to put humor on the British advertising, but only one of the funny British you know. In Europe there is a monopoly orange soda taste brand, brand soft drinks in large pincer attack, there is still a very good living for years on end, no matter what kind of situation, only said one sentence: Added feeling too much drink world. even celebrate the sixtieth anniversary of the brand's advertising, it also saw the old woman to sing happy birthday song, sung adorned, drink a soda, the voice did not improve, or phrase saying: launched into saturated with blood after the explosion in the air, we can see how hot.
this type of advertising, tepid, and some convoluted, highlights the advertising wit, skill is how to never get tired, or we will once, no longer interesting.
【】 fruit s14 familiar comedy laugh, the more interesting
borrowed the familiar television, film plot, rewritten, often unexpected, Ads are successful.
lozenges Taiwan has a brand, to borrow the Great Wall of Lady Meng Jiang crying story, saw to his voice hoarse cry Meng Jiang, eat a lozenges, voice restoration, full of gas, the Great Wall was crying for some, allowing workers to get bored, please Meng Jiang: ; rushed repair Q gangsters: > there is a new brand of Japanese cars in the United States, invited to recommend an American talk show guru, Master said, is all nonsense, mocking his best on this bike, that's worthless. everybody not know the facts, all lies.
As a result of this alternative form of marketing a new car, it is memorable, but also non-destructive brand value, but sprung up everywhere, the fastest way to further people's minds, to become a classic. < br> Advertising Central Standing Committee to arrange for a clown, it is best we are familiar with the comedian.
Advertisers often like to get fat and bald jokes, if measured not controlled, often offend people.
, of course, there will be some risk of such type. advertiser be able to withstand br> If the goods have a very significant difference, and that they can prove their strength, so why outside help.
Toyota Motor (toyota) with a new car market, because the body anatomy, anatomy of the car seat, so you see usually do not see the place for safe, comfortable evidence.
I have seen a glass pot of advertising in Australia, the audience witnessed an aluminum pot, glass pot in the process of high temperature and dissolved, to prove that the glass pot is more than the aluminum pan and high temperature, it is highly persuasive.
fire brick has also seen a Japanese advertising, product managers take their own tirelessly in the fire brick wall on one side of the benefits of the fire brick road to the other side of the burning flames. in fact, do not say what the evidence has to understand it all.
】 【s15 integration into the community-based social relations: a presentation to the boss), suddenly found shoulders dandruff, although not say, but hinted that the scalp cool, no dandruff, is the upper class in basic etiquette.
brand to friends, friendly advice , who use shampoo, the dandruff from not become full of energy, full of confidence, finally won the applause, or: the recognition by organizations.
like the Wrigley chewing gum, as friends to share, props to promote friendship. After advertising a catalyst, it is natural to follow the study.
】 【type p15 breakthrough in the transformation of life, beautiful life
Essence of Chicken took an ad in Shanghai, with the light music, girls with the music beats, the Bund,] in the neighborhood in the Tang and dancing pleasure of dancing.
advertising claims, said: world is its own realm. the power of advertising is great.
】 【f16 actual type of cost-saving benefits, problem solving
family health, sterilization experts, to spray disinfectant Shu, against viruses and bacteria can to comfort the family every day, health protection, every day for comfort, health every day.
to provide comfort for everyone from the real fear interests, no wonder the SARS period, sell short supply.
practical benefits to convince the people, the best people to be tempted. In general, the promotional price, special discount, is the most practical benefits, in addition, allow consumers troubles solved, also effective, such as: athlete's foot can be solved to ensure seven days, if not eliminate, to refund, are very real commitment.
】 【s16 type identities are social status, are greatly Nokia 8850 mobile phone
honor, look to silver and gold mirror treatment.
ads with exaggerated elevation, fish-eye lens, in a variety of metallic mirrors, accessories, buildings, cars, crystal ware in the , reflecting the appearance of this phone, subtitle and adjectives, all show this phone is designed for social elites.
Many products, in order to close a specific object, the product placement in the film drama, to play the characters, for example: a lot of watches , cars, suitcases, mobile phones were placed in 007 cinema, consumers unwittingly obtained implied: source of happiness, joy
meet in Hong Kong, known as incredibly busy, they said: things 】 asking for the moon, easy easy
because of technological advances, and sometimes can shoot a good photo to view. This picture, two decades ago, may be only a professional photographer can do.
invincible electronic dictionary, a virtual who does not speak English , being robbed in the English world, words can only help, said the helplessness of the situation is not clear. Of course, with the invincible cd-85, solve the problem immediately and become expert in English.
such advertising formula: Once